Privacy Policy
Privacy Policy Statement
This Privacy Policy Statement is issued by Ye Sen & Co. ("Ye Sen & Co.", "we", "our" or "us") in accordance with the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) ("PDPO").
We are committed to protecting the privacy of individuals and handling personal data in a responsible manner. This Privacy Policy explains how we collect, use, disclose, retain and otherwise process personal data relating to clients, prospective clients, professional contacts, job applicants, website users and other individuals who interact with us.
Collection and Use of Personal Data
We may collect personal data which individuals voluntarily provide to us through, including but not limited to:
• website enquiries and contact forms;
• email, telephone and other communications;
• requests for legal services or consultations;
• client onboarding, engagement and matter administration processes;
• recruitment and employment-related activities; and
• other interactions connected with our legal practice and business operations.
The personal data collected may include, without limitation:
• names and identification details;
• contact information such as telephone numbers, correspondence addresses and email addresses;
• company or business information;
• information relating to legal matters, enquiries, transactions or instructions;
• information required for client due diligence, conflict checks or compliance purposes; and
• information provided in connection with employment or recruitment.
Such personal data may be used for purposes including:
1. responding to enquiries and communicating with individuals;
2. evaluating requests for legal services and managing client relationships;
3. providing legal services and administering legal matters;
4. conducting client due diligence, conflict checks and identity verification procedures;
5. complying with legal, regulatory, professional and risk management obligations;
6. managing billing, payments and administrative matters;
7. recruitment, employment and human resources administration;
8. maintaining, improving and securing our website and information systems; and
9. purposes directly related to any of the above.
Personal data will only be collected for lawful purposes directly related to our functions and activities and will not be used for new purposes without obtaining consent where required by applicable law.
Disclosure and Transfer of Personal Data
Personal data may be disclosed or transferred to:
• barristers, foreign lawyers, professional advisers, expert witnesses or consultants engaged in connection with legal matters;
• courts, tribunals, governmental authorities, regulators or law enforcement agencies where required or permitted by law;
• banks, insurers, auditors and other professional service providers;
• technology, document management, cloud storage, administrative or other service providers supporting our business operations; and
• other persons where disclosure is reasonably necessary for the provision of legal services or the conduct of our practice.
Except as described above, we do not sell personal data and do not disclose personal data to third parties for their own direct marketing purposes without consent where required by law.
Where personal data is transferred outside Hong Kong, we will take reasonable steps to ensure that the transfer is carried out in accordance with applicable legal and regulatory requirements.
Direct Marketing
Unless we have obtained the relevant consent required under the PDPO, we will not use personal data for direct marketing purposes.
Where consent has been provided, individuals may opt out of receiving direct marketing communications at any time by contacting us using the contact details provided on this website.
Cookies and Third-Party Websites
This website may use cookies and similar technologies to facilitate website functionality, enhance user experience and analyse website usage.
Users may manage or disable cookies through their browser settings. However, certain features or functionality of the website may be affected.
This website may contain links to third-party websites. Such websites are not operated or controlled by Ye Sen & Co., and we are not responsible for the privacy practices, content or security of any third-party websites. Users should review the privacy policies of those websites before providing any personal data.
Security and Retention of Personal Data
We take reasonable and practicable steps to protect personal data against unauthorised or accidental access, processing, erasure, loss, use or disclosure.
Personal data will be retained only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, professional, accounting or record-keeping requirements.
Access and Correction of Personal Data
Under the PDPO, individuals have the right to:
• request access to personal data held by us; and
• request correction of personal data that is inaccurate.
Requests for access or correction of personal data, or any enquiries relating to our handling of personal data, may be submitted through the contact details provided on this website.
We may require proof of identity before processing any request and reserve the right to charge a reasonable fee permitted by the PDPO for complying with a data access request.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any revised version will be posted on this website and will take effect upon publication.
